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Who We are
Haida General Trading

Haida General Trading is a registered and dynamic wholesale company based in the Kingdom of Bahrain, specializing in the distribution of food, washing & cleaning, body care, household & kitchen products. We sell an extensive range Of products, including honey, carbonated beverages, dried fruits, nuts, olive oil, pulses rice, chickpeas, confectioneries, dishwash, soaps, handwashing soaps, bathroom, floor cleaners and more. With a commitment to excellence, Haida General Trading has become a trusted name in the wholesale industry. serving businesses and retailers with quality products,

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Our Mission

Haida General Trading is committed to improving the lives of our customers by providing quality products, services and solutions that earn their trust and build lifetime relationships

Our Vision

  • Build strong customer relationships
  • Make profit
  • Develop and improve everyday

Our Values


How We Lead

  • Focus on the customer
  • Build and align teams
  • Know how to make profit

How We Work Together

  • Teamwork
  • Integrity
  • Accountability
  • Coaching for execution
  • Positive energy
  • Recognition through performances and results
Message From Chairman

Our Mission

Equal blame belongs to those who fail in their duty through weakness of will which the same as saying.

Dear Valued Partners and Customers,

As the Chairman of our esteemed wholesale company, I am honoured to extend my heartfelt gratitude for your continued trust and support. With over 20 years of experience in retails market., I am committed to steering our company toward new heights of success and innovation in the wholesale market. Our mission is to deliver unparalleled quality and service, ensuring that our valued clients receive nothing but the best. We are dedicated to fostering strong relationships and driving operational excellence, guided by our core values of integrity and excellence. Together, we look forward to achieving great milestones and setting new standards in the industry. Our teams are always doing their best to build up and grow high quality brands for the benefit of the consumer in the Kingdom of Bahrain, and other GCC countries in the future. The consumer is our key focus in all our efforts and is at the very heart of our organization.

Warm regards,

Redha Ahmed Mohamed Shukeralla

Chairman

Haida General Trading